You may remember a piece I wrote last summer. It was a review of Vladislav Zubok’s book, A Failed Empire: The Soviet Union in the Cold War From Stalin to Gorbachev. Zubok contends that the collapse of the Soviet Union should be understood as a consequence of generational turnover. I was attracted to the idea; generational turnover is the very mechanism I had identify as the key to American history in my essay “Culture Wars are Long Wars.”
A few weeks ago I came across an infographic that illustrates why the policies of the modern Chinese Communist Party are even more generationally bound than either the old CPSU or the current U.S. federal government:
Xi Jinping regularly exhorts China’s diplomats, propagandists, journalists, writers, filmmakers, and cultural figures to “tell China’s story well.”The slogan flows naturally from the operating assumptions of Party state strategists: in their telling, a central pillar of any nation’s “comprehensive national power” (综合国力) is what these Chinese have labeled “discourse power” (话语权).
Discourse power is the ability to mold the assumptions, conceptions, and values of foreign princes and peoples. The concept sits midway between Beltway talk of “soft power” and the sort of influence leftists describe with the phrase “cultural hegemony.” Discourse mirrors the instrumentalism of the first term—discourse power is not just a set of static social relationships or societal norms, but a tool to be wielded—but is far less associated with happy-go-lucky rhetoric about admiration, emulation, and attraction so closely bound up in American conceptions of soft power.
Triumphant victors of the Cold War would conceptualize the issue in such terms: the victors of any given cultural conflict always believe they have won through the wide appeal of their vision and the free choice of those attracted to it.
Or so I write in an essay published this weekend in Palladium. To understand the Taliban’s victory, I argue, you must understand what made the Taliban different from the wider Pashtun society from which they sprang.